Lesson Plan for Senior Secondary 1 - Marketing - Introduction To Marketing I

**Lesson Plan: Introduction to Marketing** **Course:** Marketing **Grade Level:** Senior Secondary 1 **Duration:** 60 minutes **Objective:** By the end of the lesson, students will be able to: 1. Define marketing and understand its importance. 2. Identify the core concepts of marketing. 3. Recognize the difference between needs, wants, and demands. 4. Understand the marketing mix (4Ps). **Materials Needed:** - Whiteboard and markers - PowerPoint slides or a similar presentation tool - Handouts with key concepts (optional) - Short video on marketing basics (optional) - Flip chart or large paper for group activities - Post-it notes or index cards --- **Lesson Outline:** **1. Introduction (10 Minutes)** - **Greeting and Attendance (2 minutes)** - Briefly greet the students and take attendance. - **Introduction to the Topic (3 minutes)** - Start with a question: "What comes to your mind when you hear the word marketing?" - Note down a few responses on the whiteboard. - **Learning Objectives (5 minutes)** - Present the objectives of the lesson using the PowerPoint slides or write on the board. **2. Definition and Importance of Marketing (15 Minutes)** - **Definition (5 minutes)** - Provide a clear definition of marketing. - “Marketing involves identifying and meeting human and social needs. It is a business function focused on creating, communicating, and delivering value to customers and managing customer relationships.” - **Importance of Marketing (10 minutes)** - Discuss why marketing is vital for organizations: - Helps understand customer needs. - Aids in creating and delivering value. - Assists in building customer relationships. - Drives sales and profitability. - Use real-world examples (e.g., popular brands) to illustrate points. **3. Core Concepts of Marketing (15 Minutes)** - **Needs, Wants, and Demands (5 minutes)** - Explain the differences: - Needs: Basic human requirements (e.g., food, water, shelter). - Wants: Specific objects that might satisfy a need (e.g., pizza for hunger). - Demands: Wants backed by purchasing power. - **Marketing Mix (10 minutes)** - Introduce the 4Ps of marketing: 1. **Product**: What to sell? 2. **Price**: At what cost? 3. **Place**: Where to sell? 4. **Promotion**: How to promote? - Use a product example (e.g., a smartphone) to break down each element of the 4Ps. **4. Interactive Group Activity (10 Minutes)** - **Activity (10 minutes)** - Divide students into small groups. - Assign each group one of the 4Ps. - Have each group come up with a strategy for their assigned P for a new product (e.g., a new type of snack). - Each group will write their ideas on a flip chart or large paper. **5. Group Presentations and Discussion (10 Minutes)** - **Presentation (5 minutes)** - Each group presents their strategy. - Briefly discuss and provide feedback. - **Q&A and Clarifications (5 minutes)** - Open the floor for any questions. - Clarify any doubts and revisit any points if needed. **6. Summary and Conclusion (5 Minutes)** - **Recap (3 minutes)** - Summarize the key points. - Revisit the learning objectives and ensure they have been met. - **Homework Assignment (2 minutes)** - Assign homework: Students should identify and analyze the marketing mix of a product of their choice and be prepared to discuss it in the next class. **7. Closing (5 minutes)** - Thank students for their participation. - Briefly preview the next lesson topic. --- **Assessment:** - Active participation during class activities. - Quality of group presentations. - Homework assignment to be reviewed and discussed in the next class. --- **Note:** Adjust the time for each section as needed based on class dynamics and students' engagement.