**Lesson Plan: Introduction to Marketing**
**Course:** Marketing
**Grade Level:** Senior Secondary 1
**Duration:** 60 minutes
**Objective:**
By the end of the lesson, students will be able to:
1. Define marketing and understand its importance.
2. Identify the core concepts of marketing.
3. Recognize the difference between needs, wants, and demands.
4. Understand the marketing mix (4Ps).
**Materials Needed:**
- Whiteboard and markers
- PowerPoint slides or a similar presentation tool
- Handouts with key concepts (optional)
- Short video on marketing basics (optional)
- Flip chart or large paper for group activities
- Post-it notes or index cards
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**Lesson Outline:**
**1. Introduction (10 Minutes)**
- **Greeting and Attendance (2 minutes)**
- Briefly greet the students and take attendance.
- **Introduction to the Topic (3 minutes)**
- Start with a question: "What comes to your mind when you hear the word marketing?"
- Note down a few responses on the whiteboard.
- **Learning Objectives (5 minutes)**
- Present the objectives of the lesson using the PowerPoint slides or write on the board.
**2. Definition and Importance of Marketing (15 Minutes)**
- **Definition (5 minutes)**
- Provide a clear definition of marketing.
- “Marketing involves identifying and meeting human and social needs. It is a business function focused on creating, communicating, and delivering value to customers and managing customer relationships.”
- **Importance of Marketing (10 minutes)**
- Discuss why marketing is vital for organizations:
- Helps understand customer needs.
- Aids in creating and delivering value.
- Assists in building customer relationships.
- Drives sales and profitability.
- Use real-world examples (e.g., popular brands) to illustrate points.
**3. Core Concepts of Marketing (15 Minutes)**
- **Needs, Wants, and Demands (5 minutes)**
- Explain the differences:
- Needs: Basic human requirements (e.g., food, water, shelter).
- Wants: Specific objects that might satisfy a need (e.g., pizza for hunger).
- Demands: Wants backed by purchasing power.
- **Marketing Mix (10 minutes)**
- Introduce the 4Ps of marketing:
1. **Product**: What to sell?
2. **Price**: At what cost?
3. **Place**: Where to sell?
4. **Promotion**: How to promote?
- Use a product example (e.g., a smartphone) to break down each element of the 4Ps.
**4. Interactive Group Activity (10 Minutes)**
- **Activity (10 minutes)**
- Divide students into small groups.
- Assign each group one of the 4Ps.
- Have each group come up with a strategy for their assigned P for a new product (e.g., a new type of snack).
- Each group will write their ideas on a flip chart or large paper.
**5. Group Presentations and Discussion (10 Minutes)**
- **Presentation (5 minutes)**
- Each group presents their strategy.
- Briefly discuss and provide feedback.
- **Q&A and Clarifications (5 minutes)**
- Open the floor for any questions.
- Clarify any doubts and revisit any points if needed.
**6. Summary and Conclusion (5 Minutes)**
- **Recap (3 minutes)**
- Summarize the key points.
- Revisit the learning objectives and ensure they have been met.
- **Homework Assignment (2 minutes)**
- Assign homework: Students should identify and analyze the marketing mix of a product of their choice and be prepared to discuss it in the next class.
**7. Closing (5 minutes)**
- Thank students for their participation.
- Briefly preview the next lesson topic.
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**Assessment:**
- Active participation during class activities.
- Quality of group presentations.
- Homework assignment to be reviewed and discussed in the next class.
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**Note:**
Adjust the time for each section as needed based on class dynamics and students' engagement.